Creating the Perfect Bundle: Kitting Services for Ecommerce Brands

What is Kitting?

Kitting is a simple yet effective concept in the retail and fulfillment world: it involves grouping multiple products under one SKU to create a packaged bundle. This approach not only simplifies the shopping experience for customers by offering them a curated selection of related items but also enhances the efficiency of the fulfillment process. 

Understanding Kitting Services

Kitting services represent a strategic solution for businesses looking to optimize their operations. By outsourcing the assembly of product bundles to a specialized third-party logistics (3PL) provider, ecommerce companies can significantly reduce the costs associated with the final stages of product fulfillment. This not only benefits the retailer by lowering operational expenses but also translates into savings for the end consumer, making it a win-win situation.

Real-World Kitting Examples

The versatility of kitting is evident in its various applications across different industries:

  • Retail sets, such as gift baskets, kitchenware bundles, or multi-pack apparel, offer consumers a convenient and quick shopping solution.
  • Subscription boxes cater to the recurring needs of consumers, providing them with regular deliveries of their favorite items, from beverages and supplements to beauty products.
  • In manufacturing and wholesale, kitting streamlines the assembly process by pre-packaging components needed for final product assembly, enhancing efficiency and customer satisfaction.

Custom packaging, a component of custom kitting services, can significantly influence consumer repurchase decisions. An estimated 61% of consumers say they are more likely to purchase from a retailer again if their order arrives in premium packaging​​. This statistic underscores the value of kitting not just in terms of operational efficiency but also in enhancing the customer unboxing experience, which can lead to increased customer loyalty and repeat business.

Advantages of Kitting

Kitting offers several benefits, including:

  • Reduced Fulfillment Costs: Bundling products into kits can lower shipping and material costs, contributing to overall savings.
  • Enhanced Customer Value: Kitting serves as an effective promotional strategy, helping to demonstrate the value of new products and encouraging trials.
  • Increased Average Order Value (AOV): By bundling items, businesses can offer attractive packages that encourage customers to spend more, improving the bottom line.
  • Inventory Management: Kitting can help clear out slow-moving stock by combining less popular items with bestsellers, thereby optimizing inventory space.
  • Simplified Holiday Shopping: Kits provide an easy solution for gift-giving, especially during the busy holiday season, enhancing the shopping experience for customers.

Kitting in the Warehouse: A Step-by-Step Guide

Implementing a kitting process in a warehouse involves several key steps:

  • Item Collection: Gather individual items to be kitted at a staging area.
  • Packaging: Scan and pack these items together in one or minimal packaging.
  • SKU Creation: Assign a new SKU to the bundled package for inventory tracking.
  • Shipping: Label and dispatch the package, notifying the customer of the shipment.

Using warehouse management software with built-in kitting and fulfillment capabilities can automate and streamline this process, ensuring efficiency and accuracy.

Leveraging 3PL for Kitting Services

Partnering with a 3PL provider for kitting services can offer businesses a seamless solution that guarantees precise product assembly and rapid delivery of kits. This collaboration not only enhances operational efficiency but also elevates the customer experience through timely and reliable ecommerce fulfillment.

The Future of Customized Kitting Fulfillment

Kitting stands at the forefront of personalized fulfillment, offering businesses a unique opportunity to connect with their customers and deliver memorable products. By embracing kitting, companies can distinguish themselves in a competitive market, providing personalized offerings that cater to the individual preferences of their customers. This approach not only drives sales but also fosters long-lasting customer relationships.

Incorporating kitting into your business strategy can significantly enhance both operational efficiency and customer satisfaction. Embrace the power of kitting to stay ahead in the dynamic retail landscape, offering tailored kitting solutions that meet the evolving needs of your customers.

Kitting Services from 3PL Center

At 3PL Center, we take pride in offering customized kitting services tailored to the unique needs of our customers. Our state-of-the-art Warehouse Management System (WMS) provides real-time updates, comprehensive tracking, detailed reports, and rate shopping, ensuring complete visibility throughout the kitting process. With our advanced WMS, clients can enjoy a seamless experience, from the initial assembly of kits to the final delivery, all while maintaining full control and oversight of their inventory. Contact us today to leverage the full potential of our kitting services and elevate your fulfillment strategy to new heights.

Want to learn more about 3PL Center’s tailored services? Check out:

Kitting and Assembly Explained

Subscription Box Fulfillment Made Easy

Fulfillment for Beauty, Health and Wellness Brands

Pick and Pack Services Explained