Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information
security, is information that can be used on its own or with other information to identify, contact, or
get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable
Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address,
phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other site
features in the following ways:
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your
visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of
persons who have special access rights to such systems, and are required to keep the information
confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer
We implement a variety of security measures when a user places an order enters, submits, or accesses their
information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive
through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize
and process the items in your shopping cart. They are also used to help us understand your preferences based
on previous or current site activity, which enables us to provide you with improved services. We also use
cookies to help us compile aggregate data about site traffic and site interaction so that we can offer
better site experiences and tools in the future.
- Compile aggregate data about site traffic and site interactions in order to offer better site
experiences and tools in the future. We may also use trusted third-party services that track this
information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off
all cookies. You do this through your browser settings. Since browser is a little different, look at your
browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your
site experience more efficient and may not function properly.
However, you will still be able to place orders .
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information
unless we provide users with advance notice. This does not include website hosting partners and other
parties who assist us in operating our website, conducting our business, or serving our users, so long as
those parties agree to keep this information confidential. We may also release information when it’s release
is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights,
property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing,
advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website.
These third-party sites have separate and independent privacy policies. We therefore have no responsibility
or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the
integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place
to provide a positive experience for users. We use Google AdSense Advertising on our website.
enables it to serve ads to our users based on previous visits to our site and other sites on the Internet.
Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy
We have implemented the following:
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies)
and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile
data regarding user interactions with ad impressions and other ad service functions as they relate to our
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you
can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out
Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a
States (and conceivably the world) that operates websites collecting Personally Identifiable Information from
collected and those individuals or companies with whom it is being shared. –See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
significant page after entering our website.
Can change your personal information:
- By emailing us
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT)
browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the
Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission,
United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of
websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the
concepts they include have played a significant role in the development of data protection laws around the
globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical
to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should
a data breach occur:
We will notify the users via in-site notification
30 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally
pursue enforceable rights against data collectors and processors who fail to adhere to the law. This
principle requires not only that individuals have enforceable rights against data users, but also that
individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial
messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough
penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
email@example.com and we will promptly remove you from ALL
Edison, NJ 08837
Last Edited on 2016-12-16
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